Your website, checked

Anyone who has heard of you, from a friend or a review, can find you straight away. That's the hardest part for a small business and it's done.

When people ask Google where to stay in 2027, the summary at the top of the page lists The Secret Orchard with your 5.0 rating. It takes that from your Google listing, so keeping the listing up to date keeps you in it.

Most people never look past the first ten results, so you're one step away. A page written specifically about staying with you in 2027 would very likely tip you over.

The site is secure (the padlock in the address bar), it has the map of pages Google looks for, and every version of your address lands in the same place. Nothing to do here.

Your homepage title and description, word for word, as of today. The About page says 2024 too.

This is the headline people see in Google before they ever click. Seeing 2024 makes the site look closed or forgotten, even though the page itself says 2027.

Fix: in GoDaddy, open the site settings for search (SEO) and change the Home and About titles and descriptions to 2027. About five minutes.

"Glastonbury glamping" was searched 8,100 times in September alone, and you're not in the top 20. The small campsites that do rank have a page for each thing people look for: 2027, bell tents, prices, getting there.

Fix: a handful of focused pages, rather than one homepage trying to do everything.

Hundreds of throwaway sites ending in .shop, .store and .online link to you. You almost certainly didn't cause this; it happens to lots of small sites. But it can make Google trust you a little less.

Fix: Google has a free tool for telling it to ignore links like these. About an hour to set up, once.

Many websites include hidden labels that tell Google "this is a campsite, these are the dates, this is the star rating". That's how some results show stars and prices right in the search page. Your site has none.

Fix: these get added by whoever builds the site. GoDaddy's builder makes it awkward.

The booking page draws its prices in a moment after it opens. People see them, but Google and AI tools often read the page before that and find no prices at all. So for "how much is glamping at Glastonbury", you're not part of the answer.

Fix: add one plain line of text on the homepage, such as "From £1,500 for two, five nights, breakfast included".

That's Google's own speed test. On a laptop or desktop the site opens fast. Nothing to do.

Most people will look you up on their phone, often on patchy signal. After about three seconds, lots of them give up and tap the next result.

Fix: lighter pages and smaller photos help, but most of the delay is extra code the GoDaddy builder adds that you can't remove.

Your homepage on an iPhone, today.

The first thing a new visitor sees is a big gold box about cookies, sitting under your golden apple and pushing everything else off the screen.

Fix: a slim bar along the bottom instead of a big box. Most site builders offer this as a setting.

All 50-odd photos load at full size at once, including the ones hidden until someone taps. On a phone that's slow and eats data.

Fix: shrink photos before uploading. Around 1600 pixels wide is plenty for a screen.

Wednesday 23 June to Monday 28 June 2027, with tents from £1,500. The most important facts are correct where people look first.

One answer says you're open "Wednesday 23rd of June 2025 until midday on Monday 28th June 2027". Another says the balance is due 30 April 2025, a few lines above one that says 30 April 2027. The disabled facilities answer still talks about 2025.

Small slips, but people spending £1,500 or more read the small print.

Fix: look for "2025" in the FAQ and update all three. Ten minutes.

The booking pages say the deposit is non-refundable. Your Terms say everything is paid in full upfront with no refunds, then mention a 14-day right to cancel. Last year's homepage promised refunds minus a £50 fee, and some guests will remember that.

Someone who isn't sure what happens if they can't get a ticket may simply not book.

Fix: decide one policy, write it in two plain sentences, and use the same words on the booking pages, the FAQ and the Terms.

The FAQ says guests can get to their car "at no additional cost", which reads as free parking. The shop then charges £60 per car. A surprise charge at checkout is a common reason people stop.

Fix: one line in the FAQ: "On-site parking is £60 per car, bookable with your tent."

Stripe is the card system lots of big brands use, so payments are safe and familiar. People can book at 2am without needing you.

Especially good for the bus and the submarine, which are bigger decisions. Keep this.

The button links to wa.me/4407815927876. WhatsApp needs the number without the 0 after 44, otherwise it usually can't find you. That's a lost message from someone who was ready to ask.

Fix: change the button link to https://wa.me/447815927876. One minute.

That's the one day of the year when the most people are trying to book at once. Basic website plans aren't built for a sudden rush.

Fix: hosting that copes with spikes, plus a ready-made message pointing people to phone or WhatsApp if the shop is struggling.

From your booking page today. Parking is also labelled "Limited edition".

It's a leftover from GoDaddy's shop template, meant for posting parcels. On a tent booking it reads oddly and makes the site feel like a template rather than yours.

Fix: hide the shipping and stock labels in the shop settings.

A higher rating than any of the bigger names nearby (The Pop-Up Hotel sits at 4.7). Asking every 2027 guest for a review will lift you on Google Maps too.

It shows your rating, phone and opening hours when people search for you. It's the cheapest way to get found, and adding your 2027 dates and a few new photos to it helps straight away.

They show exactly what makes you different: a real orchard, twinkly lights, nothing in rows. Use more of them, and bigger.

"Breakfast is on us, even on Monday" and the submarine jokes are warm and memorable. Guests can tell a real person runs this. Keep that voice.

Every new season it either looks out of date or has to change, and old links and tags stop pointing at you.

Fix: settle on one name with no year, such as @thesecretorchard if it's free, and keep it.

The second contact page, linked from your footer.

The footer links to a second contact page that shows "Closed". It can put off someone about to ring, and Google sees two near-identical pages.

Fix: delete the second page and point the footer at the main Contact page.